How do you leverage data and analytics to make decisions? | Medical Monday - Ep 95

13 Min Listen

First up, we're tackling SEO (Search Engine Optimization). SEO isn't dead—far from it! In fact, if your clinic isn't showing up as the top search result when someone Googles a service you offer, you're missing out on a massive chunk of potential clients. I'll break down how local and global SEO strategies can help your clinic rank number one on Google and why you should invest in a high-quality website that pays off in the long run.

Next, we'll move on to paid ads—Google and Facebook ads, to be specific. Yes, we spend over a quarter-million dollars monthly on these platforms, and here's why: when done right, ads bring in a ton of qualified leads. I'll walk you through the key differences between search-based ads (Google) and social-based ads (Facebook), and why being LegitScript certified can make or break your ad campaigns in the medical field.

Finally, I’ll go over the importance of organic social media and local outreach. How can you consistently educate your audience and create content that builds trust? And how can you leverage local community ties to boost your reputation without breaking the bank on marketing? I’ve got practical tips and real-life examples to help you strengthen your local presence while also growing your online influence.

So, whether you're a one-clinic operation or part of a multi-location chain, there’s something in here for everyone. By the end of this episode, you’ll have a roadmap for growing your medical business using proven digital strategies. If this episode helps you in any way, be sure to like, share, and subscribe. And as always, I value your feedback, so don’t hesitate to reach out and let me know what topics you’d like to hear more about on the podcast!

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(0:15) - Leveraging Data for Business Decisions

(0:47) - Analyzing Financial Data for Laser Hair Removal

(2:20) - Breaking Down Profitability with Data

(4:10) - Making Data-Driven Decisions

(5:23) - The Role of a CPA in Business Success

(5:54) - Conclusion

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