How To Make Your Clinic Sellable | Medical Monday - Ep 38

In this episode, I discuss a critical aspect for medical professionals and business owners: building a brand that's independent of your personal identity. I know it can be tough, especially if you’ve worked your entire life to earn your degree and establish your name. But here's the hard truth: if your brand is solely built around you, it becomes challenging to sell your business.

When you go to sell, you won’t be there, and a buyer will hesitate to invest in a practice that relies entirely on your presence. The key is to replace yourself and create a system that can run independently. This involves building standard operating procedures (SOPs) for every position in your business and ensuring your business has a strong culture with core values.

I’ll also dive into the importance of joining larger groups or expanding your practice to increase your business valuation. Learn why recurring revenue from evergreen services like weight loss, hormone therapy, and aesthetics can significantly enhance your clinic's attractiveness to buyers.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(1:30) - Overview

(2:11) - Replace Yourself

(5:12) - Standard Operating Procedures

(7:18) - Core Values

(10:18) - EOS

(10:50) - You Need To Scale

(13:10) - Don't Do Ricky Services

(14:27) - Make Sure Your Services Are Evergreen

(16:02) - Conclusion

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