Search Engine Secrets | Medical Monday - Ep 101

13 Min Listen

In this episode of the podcast, I’m diving into one of the most important aspects of scaling your business—building a strong online presence. Whether you’re growing one clinic or expanding across the country, having an optimized online strategy is crucial. I walk through the three key pillars we focus on: SEO, paid ads, and organic social media. SEO is vital for making sure your clinic ranks at the top of local searches. It’s a long-term investment, but with the right strategy, you’ll eventually dominate your market, just like we did when opening locations across the country.

Next, I discuss the power of paid ads. We spend a significant amount on Google and Facebook ads each month to attract high-quality leads, but it’s worth every penny. Being LegitScript certified is key to opening up more ad opportunities, especially in the medical field, where certain keywords like "semaglutide" are restricted. This certification allows us to run ads safely and at scale while reaching more potential patients across the country. I also break down the differences between Google Ads, which often have a higher cost per lead but better quality, and Facebook Ads, which bring in more volume at a lower cost per lead.

Finally, I dive into the importance of organic social media and community outreach. We focus on educating our audience across platforms like Instagram, YouTube, and our blog. By providing valuable content, we build trust and authority, which drives patients to us organically. Local outreach also plays a big role—sponsoring local events and forming relationships with businesses keeps our brand visible in the community. Combine these strategies with top-notch customer service, and you’ve got a recipe for success. Listen in to hear how you can implement these tactics and start scaling your business today!

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(0:16) - Importance of Online Presence for Business Scaling

(2:10) - SEO Strategies and Success Stories

(4:00) - Advertising and Legit Script Certification

(6:00) - Google and Facebook Ads: Differences and Effectiveness

(8:15) - Organic Social Media and Content Creation

(10:43) - Local Outreach and Community Engagement

(11:52) - Conclusion

‍