Medicine and Marketing: Strategies with Sam Patel and Jackson Lintz - EP 114

94 Min Listen

In today’s episode, I’m joined by two fantastic guests, Sam Patel and Jackson Lintz, to discuss a crucial issue in healthcare: the gap between medical expertise and business know-how. Together, we dive into the reality that many healthcare providers, despite their extensive training, are often unprepared for the business side of running a practice. From hiring to managing teams and building a strong clinic culture, there’s a lot to learn. I share my own journey of building my first medical weight loss clinic from the ground up, and Sam and Jackson add their unique insights on how this experience shapes our ability to respect and understand every role within a practice.

Transitioning from patient care to consulting has given all of us a close look at just how many providers struggle with essential business skills, like marketing and scaling. This is where consulting groups come in, helping medical professionals either grow their clinics independently or partner with larger groups that provide the necessary infrastructure. Sam, Jackson, and I explore how rewarding it is to help physicians develop these skills and ultimately improve patient care. Our shared experience highlights the importance of resources and mentorship, as healthcare faces new challenges and evolving patient expectations.

As we look at today’s medical landscape, with cash-based models like wellness, aesthetics, and functional medicine gaining traction, the three of us discuss the clash between innovative healthcare options and traditional big pharma interests. Patients are seeking more preventative, holistic care, and we explore how practices can balance cutting-edge services with strong business practices to meet those needs. If you’re a provider ready to make the leap into cash-based care or wanting to scale sustainably, you’ll want to tune in for our conversation. Join us as we discuss building a medical practice that thrives and creates lasting, positive change.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(5:14) - Jackson's Entrepreneurial Journey and Celebrity Partnerships

(9:00) - Alex Spinoso's Medical Career and Business Ventures

(15:40) - Education and Its Evolution

(24:54) - Social Media and Its Impact on Business

(32:34) - The Evolution of the Medical Industry

(51:45) - Advice for Aspiring Entrepreneurs

(60:30) - Building and Scaling a Successful Business

(62:21) - The Future of the Medical Industry

(63:14) - Core Values and Staff Care

(71:17) - Building a Strong Culture

(72:27) - Effective Training Strategies