Marketing Mindset, Methods, and Mistakes - TSP022

In this podcast episode, Amanda May and I discuss the vital role marketing plays in growing a business. I share my journey from starting small to turning my company into a seven-figure business within a year, and eventually scaling it to eight figures. Our focus is on entrepreneurship in the medical field, but we provide insights that can benefit businesses across various industries.

Amanda asks me seven important questions to understand my marketing strategies, the mistakes I've made, and how my approach to marketing has evolved over time. We delve into concepts from experts like Andy Frisella, discussing the effectiveness of word-of-mouth marketing and digital tools such as geofencing and back-linking. We also touch on topics like selecting the right marketing agency and knowing when to steer clear of popular marketing methods that don't align with our business values.\

Throughout the episode, we offer practical advice that can be applied to businesses in any industry, not just medicine. We conclude by sharing our thoughts on what it truly takes to successfully market a business.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(2:51) - The biggest mistakes I’ve made in marketing and how to avoid them.

(11:07) - How my marketing philosophy has evolved over time.

(17:48) - How we use the Loyalty Circle from Andy Frisella

(24:40) - Using Influencer Marketing

(26:10) - My biggest weakness in fostering word of mouth and how I got better.

(42:30) - The digital marketing strategies that worked for us.

(46:54) - Is it ever appropriate to reject a marketing strategy?

(55:36) - Conclusion