Built from 100+ hires across 18 clinics and 7 companies

How to Hire the Right People When It Feels Like Nobody Wants to Work

The exact step-by-step system I use to find, evaluate, and develop A-players across 18 clinics… so your business stops depending on you for everything.
$99 once · Lifetime access

Built from 100+ hires across 18 clinics and 7 companies

Clinics Owned
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Annual Revenue
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Why "nobody wants to work" is the wrong story

It’s not that nobody wants to work. It’s that every hire you make is a gamble, and you’re the one paying when it doesn’t pan out.
You read resumes that don’t predict performance. You trust a gut feeling that has no structure behind it. You hope the right person just shows up. And when they don’t, it confirms the story you’ve been telling yourself.
I told myself that same story while I built Genesis to 18 clinics. The day I stopped blaming the labor pool and built an actual process was the day my hiring changed for good.

It's not that nobody wants to work. It's that you don't have a way to find the ones who do.

Every hire is a gamble. You read resumes that don’t predict performance, trust a gut feeling with no structure behind it, and hope the right person shows up. There’s a better way.

Hiring without a system

With the system

How to hire the right people, step by step

Not a tactic. A complete, repeatable system. Build it once and use it for every hire you ever make.
Define

What "great" looks like

Get clear on the role and the standard before you ever post it.
Find

The people who aren't looking

Where strong operators actually come from, and the “always watching” mindset.
Evaluate

See who they really are

The four traits that predict success, and why character beats credentials.
Structure

Build the role they say yes to

Base plus upside, selling honestly, and why not to give equity early.
Onboard

The first 90 days

A real onboarding system, not a day-one checklist.
Develop

Replace yourself

Delegate, build trust, and lead an operator over years, not weeks.

What's inside Nobody Wants to Work?

The full video course. Nine modules, taught by me, walking the exact framework I use to staff my businesses.

Mindset

Five things to get right internally before you recruit.

What to Look For

The four traits that matter, and how to stop hiring warm bodies.

Defining the Role Clearly

Core values, SOPs, and "recruit to replace yourself."

Where to Find the Right People

The "always watching" mindset, referrals, and active recruiting.

How to Evaluate & Interview

The questions that reveal who someone really is, plus red flags.

Structuring the Role

Base plus upside, why not to give equity early, selling honestly.

Alignment Before Day One

Command philosophy, authority, and the hard conversation early.

The First 90 Days

A real onboarding system, not a day-one checklist.

Delegation, Trust & the Long Game

How to let go and lead over years.

Workbooks & the companion book

Scorecards and checklists for every module, plus the full book.

Everything you get for $99

The 9-module video course

$499
Worksheets, scorecards & checklists

$149
The companion book, Nobody Wants to Work?

$29
Launch bonus: interview question bank

$99
Total value
$776

Get instant access

$99
One time. Lifetime Access

Still on the fence?

Yes, especially when you feel buried. The bottleneck never clears itself. Every month you wait is another gamble on the next desperate hire.
Last time you had instinct and hope. This is the framework I run in my own companies, built from hundreds of hires and 18 locations of figuring out what predicts performance.
You can’t afford another bad one. A wrong hire costs you far more than the wait. This is built to help you choose right, not just fast.
The framework isn’t about size or industry. It’s about traits, role clarity, and leadership.

There are great people out there. The only question is whether you have a way to find them.