Our Ranking Success for New Locations
- Every time we open a new location, we rank #1 for our services within days or weeks.
- Examples include Glendale, CA, and Brentwood, IN, where we quickly ranked #1 for services like weight loss, semaglutide, and Botox.
Key to Scaling Your Business: Strong Online Presence- Essential whether you have one location or are building across the country.
- A strong online presence involves three main pillars: SEO, paid ads, and organic social media.
Pillar 1: SEO (Search Engine Optimization)- Critical for ranking as the top search result for services like "Botox near me" or "weight loss near me."
- Importance of being the #1 result: Over 50-70% of users click the top link, compared to fewer clicks on lower-ranked results.
- Local and Global SEO Strategies:
- Local SEO helps target specific city searches.
- Long-term investment to rank higher consistently.
- Start with basic websites if needed, but prioritize professional, high-SEO-quality websites as you grow.
- Example: Our website ranks faster due to its size and authority, allowing us to dominate rankings almost immediately in new markets.
Pillar 2: Paid Ads (Google and Facebook)- Google Ads:
- Search-based ads targeting high-quality leads actively searching for services.
- Keywords like "Botox near me" yield a lower cost per acquisition due to high intent.
- Facebook Ads:
- Volume-focused, generating many leads at a lower cost per lead.
- Requires more effort to convert compared to Google but is great for reaching a broader audience.
- LegitScript Certification:
- Essential for advertising restricted services like semaglutide safely on platforms.
- Validates your services and ensures ad approval, expanding your reach.
Pillar 3: Organic Social Media & Educational Content- Focus on educating potential patients across platforms like Instagram, Facebook, and YouTube.
- Examples of educational content:
- Service overviews (e.g., how tirzepatide works).
- FAQs on topics like weight loss, hormone balancing, and aesthetic treatments.
- Blogs: Consistent, fresh content on your website boosts organic search traffic.
- Repurpose blogs into YouTube videos or other social posts.
- Use tools like ChatGPT for idea generation but rely on professionals for website blogs to ensure proper SEO ranking.
Community Engagement: Boosting Local Outreach- Sponsor local teams or events to build your reputation.
- Collaborate with businesses and create referral or loyalty programs.
- Local presence enhances word-of-mouth marketing and reduces marketing spend.
The Non-Negotiable: Customer Service Excellence- No amount of marketing or ranking can replace the impact of stellar customer service.
- Happy patients become your biggest advocates, ensuring long-term success.
Takeaway- Combining strong SEO, smart ads, educational content, and community engagement positions your business for growth and visibility while fostering trust with your audience.
