Why Your Med Spa Isn’t Growing: 11 Leaks to Check
A lead fills out your form at 7 p.m. and asks about pricing. Nobody calls back. By morning, she’s booked with the clinic down the street. The leak is the silence, not the ad. One missed call like that is where growth problems start, and it never shows up on a marketing report. Your med […]
When Should You Hire a Medical Spa Consultant?
Running a medical spa can be exciting, rewarding, and, occasionally, a little chaotic. You may start the business with a clear vision of helping patients look and feel their best. Then reality kicks in: marketing needs attention, employees need training, expenses need tracking, patients need follow-ups, and somehow you are also expected to know why […]
Medical spa guide: treatments, safety, what to know
I started Genesis Lifestyle Medicine in Dallas in 2019. A day spa can’t touch your face with a needle. A surgical center puts you under general anesthesia. A medical spa sits in between, and that’s where the real money and the real risk both live. This guide covers what patients should look for, what operators […]
How Better Leadership Can Transform Your Medical Spa
Let’s be honest. Running a medical spa can look a lot easier from the outside than it actually is. You may have a great location, talented providers, impressive technology, and patients who love what you do. But once the practice starts growing, things can get complicated quickly. More patients mean more employees. More employees mean […]
How Medical Practice Management Services Improve Efficiency and Revenue
Running a medical practice is two jobs. There is the clinical work, which is what you trained for. Then there is everything else – the billing, the scheduling, the compliance paperwork, the staff turnover, the payer negotiations. Medical practice management services exist to handle that second job so you can do the first one well. […]
The Business Challenges Behind a Growing Med Spa
The med spa industry has changed significantly in recent years. More people are interested in aesthetic treatments, wellness services, skin care, and other non surgical procedures. This growing demand has created exciting opportunities for med spa owners. A med spa that works well with a small team can become much more complicated as the number […]
How to Start a Med Spa in 2026: A 10-Step Operator Checklist (From an Operator Running Multiple Medical Clinics)
Opening a medical spa is one of the better moves in healthcare right now, if you do it in the right order. The people who fail usually did the steps backward. They bought the machine, then went looking for patients. This is the order I would do it in. I launched Genesis Lifestyle Medicine in […]
The Most Profitable Med Spa Services in 2026 (Ranked by an Operator Who Runs Them)
Every med spa owner asks me this the same way. Which services bring in the most money? Wrong number to chase. Revenue tells you how busy you are. Margin tells you whether being busy was worth it. The question I answer is which med spa services put money in your pocket after cost of goods, […]
Med Spa Business Plan Template: The One I Use to Run Multiple Medical Clinics
A business plan you write once and file away is dead paper. I’ve watched it happen in clinic after clinic: owners build one to get the doors open, then never open it again. The one below is the exact structure I use to run and grow my Genesis Lifestyle Medicine clinics, and it’s been beaten […]
The Strength of Many Roles
Most of you have never heard of Aurora.
She’s a Marvel character from Alpha Flight. Superhero. Fast. Powerful. Also struggled with split personalities. One version of her was reserved and composed. The other was aggressive and unpredictable.