• Pricing Strategy: Relevant, Not Equal
  • We tailor our pricing based on the market and location, not aiming for equal prices across all clinics.
  • The goal is to remain profitable and competitive while accounting for the area's income levels and cost of services.
• Diverse Clinic Locations
  • Our clinics span high-end, expensive urban areas (e.g., downtown LA, Nashville, and Dallas) to smaller, more affordable regions (e.g., Fort Collins, Colorado, and Greenville, South Carolina).
  • Income levels and competition vary greatly between these areas, requiring unique pricing strategies for each clinic.
• Balancing Pricing Across Locations
  • High-income areas like Frisco, Texas (one of the most expensive neighborhoods in the country), allow for higher price points.
  • Other locations with lower average incomes may require us to lower prices to stay competitive.
• Dealing with Competitive Pricing
  • Some competitors, especially in lower-income areas, engage in a "race to the bottom" by significantly lowering prices.
  • To compete, we may need to adjust our prices but always ensure we maintain profitability and sales.
• Consistency in Service Quality
  • Despite varying prices, our service quality remains consistent across all locations.
  • We focus on delivering five-star customer service, which helps justify higher pricing in competitive markets.
• High-Quality Service Demands Premium Pricing
  • People are willing to pay more for exceptional service. Just as renowned plastic surgeons can charge premium prices for their reputation and excellence, we can charge more if we consistently provide the best service.
• Ensuring Consistency Across Clinics
  • Even with price adjustments, every clinic offers the same intake process, paperwork, staff behavior, and service delivery.
  • This uniformity helps ensure a consistent brand experience, even if the pricing varies by location.
• Online & Telehealth Pricing
  • For online services like telehealth, there's less concern with location-based pricing since the services are not tied to a physical location.
• Insurance Considerations
  • For insurance billing, consistency in pricing isn’t an issue, as the reimbursement rates are determined by the insurance provider.
• Maintaining Brand Integrity Across Locations
  • We ensure that, regardless of location or pricing, every customer experiences the same level of professionalism and care.
  • Our commitment to character development among staff plays a key role in maintaining service excellence across all clinics.

‍

‍

‍

‍

‍