Nothing is a one-time fix – weight loss, hormone therapy, sexual health, and aesthetics all require ongoing maintenance. Educating both clients and staff on this ensures long-term engagement.Maximize profitability by focusing on high-net, low-effort services and running Profit & Loss (P&L) sheets for every service to determine profitability.Prioritize services with high income and low costs – start with weight loss programs, hormone therapy, and sexual health treatments before introducing higher-cost aesthetic services like Botox and laser treatments.Expanding to multiple locations? Understand that different cities or states may have varying demand based on demographics and competition, even with the same marketing and training. Adapt to what works in each area.Start with low-cost-of-goods services (weight loss, hormone therapy, sexual health) before transitioning into higher-cost aesthetic treatments.If offering aesthetics from the start, ensure you have highly skilled injectors, pay them well, and provide incentives to retain them since they can easily start their own businesses elsewhere.Track Key Performance Indicators (KPIs) – the two most important KPIs are new clients and returning clients. If both are increasing, revenue will grow.Other key KPIs include:
- Five-star reviews
- Revenue goals
- Number of consultations booked
Client retention is key – returning clients already trust you and will spend more over time if you deliver great service, fast turnaround, and an outstanding customer experience.Reduce costs as you grow by joining Group Purchasing Organizations (GPOs) to negotiate better pricing on supplies, products, and pharmacy costs.Build relationships with vendors and have them compete for your business to secure exclusive pricing deals.Referral partnerships can also help secure better pricing and increase profitability.
