I picked up this invaluable tip from my friend Andy Frisella, and it's been a game-changer for monitoring our business's health. Every day, we focus on two key numbers: the number of new clients and the number of returning clients. These metrics are crucial for assessing our performance and the overall value of our company.

While attracting new clients is important, the real gold lies in cultivating long-term relationships with our existing clientele. Repeat business demonstrates trust and satisfaction, which are essential for sustained growth. In all our endeavors, whether it's anti-aging treatments, wound care, or allergy management, our goal is to keep clients coming back for more.

By tracking these two numbers daily, we can gauge the trajectory of our business's success. If both new and returning client numbers are trending upwards, we know we're on the right track to increased profitability without even diving into the financials.

Additionally, we place a strong emphasis on reviews. We regularly review internal ratings from our electronic medical record system, as well as prioritize accumulating positive Google reviews. These reviews not only provide valuable feedback but also enhance our credibility and visibility within the community. If you're a brick-and-mortar business owner, maximizing Google reviews is a must-do for establishing trust and attracting new clients.