How To Boost Referrals And Keep Clients Coming Back — Legally
Referrals Are Key to Growth
Asking for referrals is not bad—do it as often as you can, as long as you deserve it.
The best form of marketing is word-of-mouth, and incentivizing referrals can significantly grow your business.
Reward Clients for Their Loyalty
A great way to encourage repeat business is by rewarding clients for returning.
Create a structured rewards program that incentivizes ongoing engagement.
Be Aware of Legal Considerations
Every state has different laws regarding rewards and incentives, especially in healthcare.
Some referral programs may violate Stark Law, which prohibits certain financial incentives (kickbacks).
Always consult with a legal team to ensure compliance with your state’s laws before implementing any rewards program.
Examples of Referral and Rewards Programs
Past programs (that may not be legal in all states):
Give $50, get $50—both the referrer and the new client receive a credit.
Give $100, get $100—same concept but with a higher incentive.
A better, legal alternative:
Give $100 to a friend—new clients receive a credit, but the referrer does not receive direct financial compensation.
Reward existing clients based on purchases (e.g., buy four lipotropic injections, get two free; buy four months of weight loss supplements, get one free).
Using Technology to Streamline Rewards
Consider partnering with platforms like RepeatMD to automate and manage rewards programs.
These platforms provide:
An e-commerce-style experience for service purchases.
A legal framework to ensure compliance.
A structured rewards system where clients earn points for future services.
Train Your Team on Customer Service and Referrals
Every employee should prioritize customer service—it’s a core value, not just a department.
Ensure staff understands and promotes the rewards and referral programs.
Clients who have an outstanding experience are much more likely to refer their friends.
How to Effectively Ask for Referrals
Don’t hesitate to ask—clients are happy to refer if they love your service.
Provide top-tier service by solving their problems, delivering fast results, and ensuring a great experience.
When you consistently exceed expectations, clients will naturally spread the word about your business.
Winning Strategy for Business Growth
There’s no “one best way” to get referrals—combining rewards, customer service, and direct asks is key.
Make sure clients feel valued, incentivized, and excited to return.
The more referrals you generate, the bigger your impact and business growth will be.
