In our clinic, we diligently track several key performance indicators (KPIs) to ensure the effectiveness of our operations and marketing strategies. The primary KPIs we focus on include:

1. Number of New Potential Clients: This refers to the number of leads generated from our marketing efforts. Monitoring this helps us gauge the initial interest in our services.
2. Leads to Consultation Conversion: This measures how many of the initial leads result in potential clients actually coming through our doors to learn about our processes.
3. New Client Acquisition: Among the most critical metrics, this shows how many of the clients who consult with us decide to purchase our services.
4. Repeat Client Retention: Equally important, this tracks how many of our existing clients continue to engage our services each month.

Following these, we assess our Review Scores on platforms like Google and internally within our electronic medical records system. High ratings often correlate with increased business.

Another vital aspect we monitor is our Cost of Goods Sold (COGS), which we strive to keep at or below 30%. If it exceeds this, it indicates either an excessive cost for our goods or that our pricing may not be adequately covering our expenses.

Lastly, we ensure that our Payroll Costs also do not exceed 30% of our revenue. Keeping this in check is crucial, as exceeding this threshold can significantly impact our profitability. We've found that paying fewer employees a higher wage can be more cost-effective and efficient than having a larger staff with lower pay.

These KPIs are central to our operational strategy, helping us optimize our performance and maintain financial health.

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