In our clinics, we use a sophisticated electronic medical record (EMR) system called Zanotti, which was initially designed for waxing centers and hair salons. Recognizing its potential but its lack of specific functionalities we needed, we dedicated over a year and a half to customize it extensively, creating a bespoke EMR that is now uniquely tailored to our requirements. This hard work has paved the way for other companies, like Ideal Image, to benefit from the system we helped perfect.

For smaller operations, we recommend more accessible, cloud-based EMR systems such as Cairo Touch and Advanced MD. These platforms are less programming-intensive and provide the essential functionalities needed to efficiently manage patient records across various locations. They also integrate a point of service (POS) system, which is crucial for tracking our income and patient visits across all clinics.

On the marketing front, we leverage a unified Google Ad Account and a Meta Ads account to manage our advertising efforts across all entities. This consolidation allows us to optimize our advertising spend and improve our cost per lead, benefiting from additional credits and support from these platforms due to our substantial consolidated ad spend.

Another key piece of technology we utilize is Workplace by Meta, which includes Workplace Chat. This platform serves as our main communication tool, resembling and functioning like Facebook but designed for corporate use. It helps us maintain seamless communication across state and international lines, especially with our virtual assistants.

Lastly, we use a custom-built marketing platform called our DEFCON marketing system. This CRM manages all our leads, funneling them into tailored drip campaigns for each service, ensuring consistent follow-up through programmed emails and text messages. Built on the GoHighLevel platform, it embodies our commitment to innovative technology solutions that enhance communication, growth, and teamwork within our company.