• Website & SEO Setup
  • Ensure a fully optimized website for search engine rankings.
  • Focus on ranking for top services (e.g., weight loss, hormone treatments).
  • SEO is a long-term investment—takes 1-2 years to build solid rankings.
  • 37-50% of clicks go to the first organic result in search engines.
• Pre-Opening Ad Campaigns
  • Launch Google and Facebook ads at least two weeks prior to opening.
  • Focus on keywords people actively search for (e.g., weight loss, ED treatments).
  • Google Ads provides higher quality leads but at a higher cost.
  • Facebook Ads provide more volume, but the lead quality may be lower.
• Social Media & Groundwork
  • Prepare social media accounts and content in advance for new locations.
  • Leverage local partnerships and outreach for brand exposure.
  • Focus on areas near Sprouts or Whole Foods for affluent, health-conscious customers.
• Location Strategy
  • Choose locations in cities with populations over 100,000 for business support.
  • Target areas with higher-income residents to support cash-pay services like Botox and fillers.
  • Mid-sized cities with 30,000–100,000 people can also perform well due to low competition.
• Recurring Billing Model
  • Build a recurring revenue model with monthly memberships or services.
  • Examples: Botox, weight loss programs, hormone treatments.
  • Ensures steady cash flow and reduces the need for heavy marketing.
• Google & Facebook Ad Spend
  • Allocate 80% of the ad budget to Google, as it delivers more qualified leads.
  • Facebook Ads remain a cost-effective option for volume, although the lead quality may be lower.
• Legit Script Certification
  • Obtain Legit Script certification for unrestricted advertising on Google and Facebook.
  • Protects ads from being blacklisted or throttled, especially when promoting pharmaceuticals.
• Referrals & Groupon
  • Start clinics with Groupon deals to bring in initial foot traffic.
  • Offer excellent service to turn Groupon customers into loyal, long-term clients.
  • Referrals are critical—providing incentives for clients to refer others can significantly reduce marketing spend.
• A/B Testing for Marketing
  • Run A/B tests between your marketing and the previous clinic’s strategy when acquiring locations.
  • Once proven, shift to your more effective marketing strategy to drive business growth.
• Blogs & Email Marketing
  • Blogs help SEO by providing fresh, valuable content for potential clients.
  • Email marketing campaigns are crucial for internal promotions—retain and upsell existing clients.
  • Email marketing can account for 40-60% of revenue in some businesses.
• Direct Mail & Newspaper Ads
  • In areas with older demographics, direct mailers and newspaper ads can still be effective.
• Location, Location, Location
  • Always prioritize areas with potential clients who can afford elective procedures.
  • Look for locations with high foot traffic and proximity to other affluent businesses.
• Consistency Across Locations
  • Use the same core marketing strategy across all locations.
  • Build SEO, ad campaigns, and referral programs to drive growth from day one.

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